A 30-year veteran of the publishing industry, Jennifer Keltner brings to Martingale vast experience in editorial, management, and marketing. In her previous position as Crafts Group Content Chief at Meredith Corporation, Jennifer oversaw an expansive quilting and crafting media group, including magazines American Patchwork & Quilting, Quilt Sampler, and Quilts and More, websites AllPeopleQuilt.com and HowToSew.com, the annual book Quilt Lovers' Favorites, as well as calendars and special newsstand issues. Under Keltner's direction, the first-ever charitable Quilt for A Cure Quilt Block Challenge raised $100,000 for breast cancer research.
With a degree in journalism from the University of Nebraska—Lincoln, Jennifer began her career with the Kansas City Star where she spent a decade in advertising sales. Her interest in crafting, quilting, and sewing brought her into the world of magazine publishing. Prior to joining Meredith, she worked for two different publishers focusing on sewing and crafting titles. She joined Meredith in 2000 and spent 14 years there in a variety of editorial and managerial roles before leaving to lead Martingale in April, 2014.
As Publisher and Chief Visionary Officer, Jennifer has led an overhaul of the publishing process at Martingale during her first 24 months. Key changes include strategic editorial planning to include key partnerships with industry leaders and authors who have a known audience; content/design improvements including more styled photography, how-to photography, and diversity in design; transition of editorial and design teams to InDesign platform; and hiring a new Director of Sales with experience in a variety of distribution channels new to Martingale.
Jennifer currently serves on the advisory board for the International Quilt Study Center & Museum and on the board for International Quilt Association.